Spreading Value

Underlying problem(s) or opportunity/ies:

Alterevo is a young consulting company. So far, we have carried out projects thanks to our network of relationships with public and private entities, but we have never carried out a marketing campaign or disseminated the results of our activities. We would like to find a simple and engaging way to make our target community understand the importance of EU-funded projects.

Reason for facing this particular problem or opportunity:

• Lack of time
• Lack of a clear communication target
• Inexperience in digital communication

Evidence to support the problem or opportunity:

All of our customers are organisations we worked with before founding the company. No one has ever contacted us after an internet search.

Skills and competencies needed to solve the problem or seize the opportunity (i.e., the company’s “Challenge”):

• Information and data literacy
• Digital content creation
• Communication
• Creativity
• Valuing ideas

Expected result(s) or impact of the solutions to the company’s “Challenge” to be proposed by the students:

We would like to have a new communication plan or practical solutions to manage our promotion in a smart way.