Underlying problem(s) or opportunity/ies:
We are having difficulty actively dedicating ourselves to social media management, especially as regards the publication of historical/architectural material on Venice and the writing of articles concerning the world of interior design
Reason for facing this particular problem or opportunity:
We are all already engaged in other tasks, we do not have the historical knowledge necessary to talk about the history of Venetian art, we do not have the necessary skills to write technical or educational posts/articles regarding interior design, we do not have in-depth knowledge of all social platforms
Evidence to support the problem or opportunity:
Poor growth of our social pages audience, low engagement, our posts are aesthetic but not educational/informative, which we would like to include in our publications
Skills and competencies needed to solve the problem or seize the opportunity (i.e., the company’s “Challenge”):
- Digital content creation
- Problem solving
- Creativity
Expected result(s) or impact of the solutions to the company’s “Challenge” to be proposed by the students:
Organic growth on social platforms and involvement of a target audience interested in the history of Venetian art and art in general, as well as technicians working in interior design
