Imparare visitando

Underlying problem(s) or opportunity/ies:

Our area (the province of Treviso) is characterized by the presence of a large number of very skilled artisans and artists or very small companies that specialize in developing products or services of great quality and artistic or cultural value. Their skills could be shown and taught to people (residents or visitors) who wish to have new engaging experiences. Our challenge is to discover these excellences and promote them by developing a tourism and educational offer, which at the same time can enhance the area and expand the existing tourism offer.

Reason for facing this particular problem or opportunity:

• These entities are not always aware of the potential of the tourism-education sector or have never thought that their activity might be of interest to someone else;
• These realities do not have the capacity (resources, time, structure) to organize such experiential offerings;
• These realities are not used to developing network work; – The lack of a similar service.
• Small local cultural, artistic and craft entrepreneurial activities often while offering quality products and services do not find proper recognition in the marketplace.
• The development of this sector of the local economy can be an innovative sector in the context of ecological transition

Evidence to support the problem or opportunity:

• The company’s experience in tourism development projects
• The current tourism trend in the target area shows that there is a strong demand from visitors for experiences related to the specificities of the area
• The lack of network services that can give continuity to the tourism offer. In most cases, tourists have to look for experiences in the area on their own, even when these are potentially easy to access

Skills and competencies needed to solve the problem or seize the opportunity (i.e., the company’s “Challenge”):

• Communication and collaboration
• Critical Thinking
• Spotting opportunities
• Creativity
• Valuing ideas
• Ethical and sustainable thinking

Expected result(s) or impact of the solutions to the company’s “Challenge” to be proposed by the students:

To develop the “learning by visiting” educational model through innovative tourism experiences, new network tourism supply management methods, new educational tools related to tourism enjoyment, economically, socially and environmentally sustainable tourism entrepreneurship model