Fondazione Università Ca’ Foscari Venezia (Ca’ Foscari University Foundation – FCF) is a subsidiary of the namesake University: while benefitting from the use of “Ca’ Foscari” brand, the lack of a unified strategy for communication has resulted in a generally misinformed perception on FCF’s services among users who don’t already know the Foundation from previous collaborations. How might we find simple and effective ways to communicate our services on social media and/or digital environments with the aim of attracting new stakeholders on target activities?
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| Company name | Fondazione Università Ca' Foscari |
| Country | Italy |
| Economic Sector | Other |
| Contact Person - name and surname | Marco Tumiatti | Chiara Causin (chiara.causin@unive.it) |
| E-mail address | marco.tumiatti@unive.it |
| Company website | |
| Sector of the Challenge | Other |
| Underlying problem(s) or opportunity/ies | Fondazione Università Ca’ Foscari Venezia (FCF) is a subsidiary of the Ca' Foscari University constituted with the aim of reinforcing, enriching and further developing the programs offered by the University. While benefitting from the use of “Ca’ Foscari” brand, so far the lack of a unified strategy for communication has resulted in a generally confused and/or misinformed perception on FCF’s services among users who don’t already know the Foundation from previous collaborations. We would like to explore simple but effective ways to present our activities through digital channels, with the aim of engaging new potential stakeholders in collaborating with us on target activities. |
| Reason for facing this particular problem or opportunity | 1. Lack of a communication structure 2. Lack of digital communication competencies or skills 3. Overlapping with the University and other similarly named entities |
| Evidence to support the problem or opportunity | 1.Low engagement on social profiles 2.People usually can’t define FCF’s activities due to a lack of clarity |
| Skills and competencies needed to solve the problem or seize the opportunity (i.e., the company’s “Challenge”) | Information and data literacyCommunication and collaboration Digital content creationCollaborationCreativity |
| Expected result(s) or impact of the solutions to the company’s “Challenge” to be proposed by the students | We would like to involve students in the identification of simple and effective images and messages to promote our core services in a digital environment. |
| Availability of company mentors (START date) | 01/09/2023 |
| Availability of company mentors (END date) | 22/12/2023 |
| Availability of company mentors (n. of hours) | 2 |
| Challenge size and scope | No, the company would like to keep this a local project |
| Maximum number of groups of students | 1 |
| Deadline for expression of interest | 01/08/2023 |
| GDPR Agreement | I have read the |
| Challenge Status. This challenge will be reviewed by the SEED Administrators | Published |
